The Cubs today named Wally Hayward to the new position of executive vice president and chief sales and marketing officer. A veteran of more than 20 years in the sports marketing industry,
Hayward most recently served as a senior advisor
to Chicago 2016.
For the lowdown on Hayward's hiring and what it means for new owner Tom Ricketts and the Cubs, check out Tribune media columnist Phil Rosenthal's report here.
For the lowdown on Hayward's hiring and what it means for new owner Tom Ricketts and the Cubs, check out Tribune media columnist Phil Rosenthal's report here.
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Their best marketing man was Leo Durocher. If it wasn't for him, they may have continued being the worst franchise in the league in spite of the obvious assets like Wrigley, Banks, Santo and Williams. Check out their attendance in the pre-Leo days.
Funny, I thought actual performance on the field determines who wins World Series, not what team has the best marketing department. Who cares who the Cubs hire to run their marketing department? It has nothing to do with on the field performance, despite what you two clowns below me say.
We hope Hayward fares better in this venture than he did in a failed marketing attempt for the olympic bid.
Good choice for marketing man. He did well for the Olympic chase didn't he! He marketed Chicago so well they ended up fourth out of 4 cities. Typical of Cubs hires loser but he must inteview well. Goes along with alot of other moves by Cubs, i.e. Soriano, Bradley, etc. When will they learn, it is substance not flash that wins things for team.