Tiger Woods' return to the golf course is a long-awaited boon to sponsors that stood by him and marketers who stand to get big exposure from the big Masters audience.
Woods dropped out of the golf world last December after revelations of his infidelities made him a mainstay of lurid headlines and left his value as an advertiser in shambles. Several of his sponsors, including accounting firm Accenture and telecommunications company AT&T, dropped him. But companies that banked more directly on his athletic prowess, such as Nike Inc. and Electronic Arts, stuck by him.
The payoff could be coming.









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